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Fenty Beauty, Charlotte Tilbury Lead in Top-Searched Beauty Brands: Spate

Plus, icy gray hair is predicted to be the top hair color trend in 2024.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty and Charlotte Tilbury are driving the highest average monthly search volumes among beauty enthusiasts, according to market research firm Spate.    Rihanna’s makeup brand saw an increase of 77.7% YoY growth with Charlotte Tilbury following closely behind at a +29.3% YoY growth.   During Rihanna’s performance at the Super Bowl LVII, the halftime show of which was watched by nearly 119 million spectators around the world, the pop singer touched up her makeup using Fenty...

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